Sunday, October 7, 2007

Module 2

The Entrepreneurial Blog: http://www.matthuggins.com/
Blogging for Business Promotion: http://webdesign.about.com/cs/weblogs/a/aa061603a.htm
http://green-beast.com/blog/?p=145



1.
Summarize each of the 3 research links you found above.
A key to promoting anything, whether it be a business or a product is to find the right method. There's many different methods: billboards, newspaper ads, commercials, etc. However, it is crucial to find the most popular method in order to receive the best outcome. As these articles stated, blogging is very popular right now. It can provide good information, be fun and colorful which makes it interesting, and still remain timely. Blogging is given much more freedom than many other forms of promotion and can therefore be more creative, colorful, and change things on a regular basis. Despite people's initial reaction, blogging is a great new method of promoting!!

2.
What other options would an entrepreneur have to market themselves to their audience? What things can a blog do for an entrepreneur that these other means of self-promotion can not? Do you feel blogs are an effective alternative to these methods? Why or why not?
Entrepreneurs can promote their business through magazine/newspaper ads, television commercials, billboards, park benches, flyers, etc. However the great thing about blogging is that as previously stated, it allows for more freedom and creativity. It allows you to use colors and graphics, and change things as often as wanted without the hassle of going through a company and paying fees...you can just do it yourself! I definitely feel like blogs are an effective alternative to all of these methods. They are much more convenient, time efficient, and allow you to have the freedom of doing things as you please.

3. Did the research material you found support or not support your original thesis (posted in module 1)? To help you quantify your research, rate the preceding question on a scale of 1 to 5.
It definitely supported my thesis in which I agree that blogging is having a major impact on the print journalism industry. This proves that blogging has even become an effect method of promoting a business. I rate a 5!!

5: Strongly supports my thesis.
4: Somewhat supports my thesis.
3: Neither supported nor unsupported my thesis.
2: Somewhat did not support my thesis.
1: Strongly did not support my thesis.

4. After doing this module, do you wish to change your original thesis statement? If so, go back to your first blog post, and change it for your readers!
No! I still stand by my thesis.



1 comment:

Rhi said...

I agree blogging is very popular and a great way to market. But I don't agree that the most popular method will always bring out the best outcome.

If you are trying to market hearing aids to senior citizens, would you really put most of your efforts in blogging? I think it is important to know your audience and their trends.